Journey maps
The critical routes through the product, agreed in writing.
Level 2 · Shape
Design that is proven before it is built
Interface design is the cheapest place to find and fix problems. We shape and test the product so development starts on solid ground.
Research
Short interviews and observation sessions with representative users establish what people need and where they struggle today. We report findings plainly and size our claims honestly; small studies find problems, they do not measure markets.
Design outputs
Wireframes
Structure and priority settled before visual styling.
Visual design
Accessible colour, clear type and consistent components.
Prototypes
Clickable flows tested with real people on real devices.
Design systems
Documented components with every state specified.
Annotations
Accessibility and behaviour notes for developers.
Passing the Shape gate
- Main journeys completed by test participants without assistance.
- Major usability issues fixed and re-tested.
- Contrast, target sizes and focus order checked.
- Build plan prioritised and costed.